Blog

• Go-to-market at Incredible, from Jönköping to Silicon Valley

  Fredric Lundberg is building Incredible, a desktop AI agent for Mac and Windows, with a focus on sales and go-to-market.

• Winner of Sweden's largest AI hackathon

  Fredric Lundberg won Hackaping 2025 at Linköping University, billed as Sweden's largest AI hackathon, with around 150 participants.

• I wrote about attention networks before ChatGPT launched

  Fredric Lundberg's 2022 thesis AATrackT uses self-attention, the mechanism inside every LLM, to track tiny fast-moving objects. Five months before ChatGPT.