Go-to-market at Incredible, from Jönköping to Silicon Valley

I'm building Incredible, the vibe-computing company from Jönköping, Sweden. Incredible is a desktop app for Mac and Windows. You hold a key and say what you want done, and an AI agent clicks and types through your browser, files and apps to do it. It asks before anything gets sent.

My focus is go-to-market and sales, which for me means booking meetings with the right companies and turning them into customers. Incredible's customers include CellMark and Sigma Energy & Marine.

From VISS.AI to Incredible

The company started in early 2024 as VISS.AI, founded by Philip Alm and David Bacelj, and changed direction in spring 2026. In August 2026 it raised SEK 19 million, on top of the $700,000 it raised in 2024. Starbright Invest and Spintop Ventures invested again, together with Swedish angels and founders. I pitched the VISS.AI version of the company on the Impact showcase stage at Web Summit in Lisbon.

Two months in Silicon Valley

In 2026 the team spent two months in the Bay Area meeting enterprise customers and US investors.